Dave Salter

About Dave Salter

Colleagues, sometimes, label me a ‘troublemaker.’ Perhaps it’s because I’m not afraid to sneak a turd in the punchbowl. Part of that is because I despise pompous windbags, the other reason is I’m repulsed by the “that’s the way we’ve always done it,” crowd. Because it always fails. Dave is the author of multiple books including Final Four Leadership.

Are You a Real Man?

2025-08-01T00:29:11+00:00By |

At first, I thought it was a hoax. But there's a method to this brand's positioning worth serious scrutiny.

Your Life is Forfeit

2024-09-01T00:53:31+00:00By |

In this two page ad there are no photographs, prices, phone numbers, or website address. Here's why it works.

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