Are You a Real Man?
At first, I thought it was a hoax. But there's a method to this brand's positioning worth serious scrutiny.
Trust = Brand Loyalty = $$$
15,000 people told the 2025 Edelman Report that brand trust matters as much as quality or price.
Flying Money Out the Window
Are you getting what you paid for? There's science behind a mesmerizing message and artwork.
How To Sell Brown Liquor
How does Nick, a non-marketer, get people making road trips to line up before the store opens?
Beware The Flying Monkeys
Even a Technicolor scarecrow could follow these 5 lessons for small business owners.
How Well Do You Know Them?
What the Chamber of Commerce and a wedding bartender know about your customers and 25%-95% profit growth.
Your Life is Forfeit
In this two page ad there are no photographs, prices, phone numbers, or website address. Here's why it works.
Calamine Lotion or a Chainsaw?
Silly sales jargon and industry-speak are the sand traps of marketing. Avoid them in your ads if you want to break par.
Personal Touch: REQUIRED
AI can create content for you. But it can't reach out and create meaningful bonds with relational buyers.
I Want it, But I Can’t Have It
The ANGC has maximized Exclusivity in everything relating to The Masters. Here's how you can do the same.
Don’t Mess With My Rewards!
I was pissed off before I even read the email because I knew what it was going to tell me.
What Do You Want to be Known For?
The NCAA championship game demonstrates how the impression your organization creates ultimately stems from leadership.
Which One Do I Choose?
Does offering multiple products and brands hamper your ability to make the sale?
Do Annoying Commercials Accomplish the Right Goals?
Obnoxious ads get people to know who you are, but they neither develop fondness nor instill trust in your brand.
Time to do the Opposite
My first reaction was, “Who does this?” It doesn’t make sense… until you really digest what’s transpiring. This applies in business just as well as sports.