Shared Suffering: The Missing Ingredient in Customer Loyalty
How do we share suffering? That’s easy: Identify your common enemies.
The Unignorable Jingle: Win Hearts & Customers in 8 Seconds
Brevity and memorability make them effective in social media, TV, and radio.
The Metric Trap Sabotaging Your Marketing
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
The Marketing Trap Every Small Business Falls For
A recent report describes the “damage, not deliverance” that results from over-reliance on digital advertising.
Bypass Logic & Win Hearts With The Princess Bride Effect
Seeing an ad alerts the inner critic and gets logic going. We can suspend that disbelief.
Why Pay Per Click is (Almost) Always a Waste of Money
Don't waste money fighting to outbid people who aren't looking for you. Do this instead.
What is the Most Direct Cause of Customer Loyalty?
Don't settle for mere Transactional Loyalty on price, ease, and quality. You need Relational Loyalty to get rich.
How to Increase Brand Loyalty
Bill and three of my closest friends joined a cult and disappeared from my life. You might be asking yourself, “What does this have to do with marketing?”
The Itch Which Must Be Scratched
Every human comes into the world with a hunger for answers to the 4 Big Questions. Great ads speak to them.
How the World’s Best Brand Creates Generational Loyalty
The techniques work because they tickle the human brain in just the right way.
Should your logo have a face?
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Where the Heart Goes, the Wallet Follows
We're taught to think of customer relationships as something entirely different from personal relationships. And that's silly.
THE ROYAL WHOREHOUSE CHICKEN LAMP Or How to Attract Better Customers & Keep Them Longer
In the next few minutes, I will explain. And blow your mind.
Brand it Like Bogie
Four simple-as-dirt branding lessons from Casablanca on how to become irresistible to customers & impervious to competitors.
The Paradox of Customer Dissatisfaction
How you can leverage it to create rabidly happy (as opposed to merely satisfied) customers.