How To Die From Advertising: One, Zero, Minus One
Experiences of delight or disappointment are the only times people will tell their story about you.
Experiences of delight or disappointment are the only times people will tell their story about you.
Your intuition has already spoken up. She whispers, “No one is excited about you”. The ledger says sales have slipped. You are not hitting goals. Margins are down. Morale is off. Everything is just blah.
You have to be careful because any amount you spend on advertising basically comes right out of your pocket.