Luis and Daniel Castaneda

About Luis and Daniel Castaneda

In the right hands, Google Ads are a vital component of your business’ health. In the wrong hands, Google Ads can become a dangerous and addictive drug. We transform your Google Ads addiction into your Business Super Supplement. We help make sure your brand’s personality is reflected in your Google Ads. Plus, we continually refine your PPC campaigns for both efficiency and growth.

Unleashing the Power of YouTube FAQs: Cultivating Customer Loyalty

2025-06-09T18:00:33+00:00By Luis and Daniel Castaneda|

Optimized YouTube videos rank higher in search results, attracting new customers seeking answers you have.

The Gentle Art of Selling Sans Fear: A Nod to FUD and Beyond

2025-06-09T18:10:14+00:00By Luis and Daniel Castaneda|

Replace Fear, Uncertainty, and Doubt in your business with a more sophisticated and sustainable approach.

Cracking Google Ads: The 22 Immutable Laws Every Home Service Business Must Know!

2025-06-09T18:10:17+00:00By Luis and Daniel Castaneda|

20. The Law of Acceleration: Successful programs are built on trends, not on fads.

Advertising with Google Ads: 10 Lessons from David Ogilvy

2025-06-09T18:10:20+00:00By Luis and Daniel Castaneda|

Testing and experimentation are at the heart of Ogilvy’s approach, and Google Ads offers abundant opportunities for this.

From Search to Sales: A No-Nonsense Guide to Mastering Google Ads

2025-06-09T18:10:29+00:00By Luis and Daniel Castaneda|

Your click rate for branded terms (like your business name) should be 15-30%. For generic services, aim for 2-4%.

A Quick Guide to Google Analytics Auditing for Business Owners

2025-06-09T18:10:36+00:00By Luis and Daniel Castaneda|

Your digital storefront shouldn’t be a ghost town. Get the most out of Google Analytics without the need for a Computer Science degree.

Temporal Stresses in Marketing: Achieving Long-Term Success

2025-06-09T18:10:45+00:00By Luis and Daniel Castaneda|

We’re constantly bombarded with information and stimuli, and it’s easy to get caught up in the present moment.

Breaking Free from the Drama Triangle: How an Advertising Agency Can Elevate Your Business with Google Ads

2025-06-09T18:12:15+00:00By Luis and Daniel Castaneda|

Faced with Google’s complexity, advertisers can be victims with limited resources.

Navigating the Digital Depths: A Dive into the Google Ecosystem

2025-06-09T18:11:05+00:00By Luis and Daniel Castaneda|

If navigated well, this ecosystem can give your business a thriving digital life.

A Tale of Two Strategies: An Expedition into the Land of Brand Building and Sales Activation

2025-06-09T18:11:40+00:00By Luis and Daniel Castaneda|

Les Binet and Peter Field propose a 60:40 ratio of brand building to sales activation.

Embrace the Future: The Cost of Not Transitioning to Google Analytics 4 (GA4)

2025-06-09T18:11:39+00:00By Luis and Daniel Castaneda|

Not upgrading is like using a Nokia bar phone when everyone else has the latest iPhone.

Google Local Services Ads: Shining a Spotlight on Your Business

2025-06-09T18:12:27+00:00By Luis and Daniel Castaneda|

These are not the traditional pay-per-click ads, but a pay-per-lead model.

Embarking on the Grand Voyage of Google Ads: A Symphony of Collaboration

2025-06-09T18:12:44+00:00By Luis and Daniel Castaneda|

Torrents of keywords and ad campaigns billow around you while you’re questing for the guiding light.

Unleash the Power of Google Ads: Your Path to Business Success

2025-06-09T18:11:44+00:00By Luis and Daniel Castaneda|

By following six key steps you can achieve remarkable victories and witness the growth of your businesses.