Leading the Bull
If you’ve got to do a hard sell job to get them to take action then you’re setting yourself up for disappointment.
Pioneers and Settlers
We’ve conflated “pioneer” with “achiever” and forget that the original pioneers were pursuing a simply insane notion.
Bigger Than Me
We’ve all had some degree of feeling like we’re serving a higher calling with what we do in our business on a day-after-day basis.
Personality or Procedure?
Focusing on personality & flash helps you become top of mind. But without processes in the background, the work falters.
Branding, Like Cattle
Not allocating proper resources risks turning your brand into a temporary tattoo: easy, fun, and painless but fleeting.
Scatterbrain Synesthesia
If you want to think outside the box, the easiest way is to relax and allow your right brain to tap into a well-spring of ideas.
Break the Gumball Machine
Brand building doesn’t work like a gumball machine — you can’t expect immediate fame from minimal investment or effort.
Achieving Branding on the Brain
I’m always going to believe in the power of sound to resonate and provoke a response months and years down the road.
Finding Your Blind Spots
We all have a blind spot, and it’s shaped exactly like us. – Junot Diaz
Robots or Eyeballs?
Who to serve first. Is it humans with actual eyeballs? Or do the web-crawling spiders that fuel search algorithms win out?
Nuclear Family Business Problems
Love & emotion are the fuel for families, but money & reason make the engine run in a business.
Learning the “Yes. And…” Rule
Whether on stage or at work, the best predictor of success in a team setting is the psychological security felt by every member.
Farming Versus Fishing
It's attractive to fish for customers, reeling in a huge catch with flashy sales. But only farmers can create a bumper crop of future revenue.
Repurpose The Proven
The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.
Time Is The Great Validator
A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.