Articles by Ryan Chute

Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.

The Master Plumber’s Quiver: Five Arrows Of Competence And The Art Of Questioning

2024-03-15T19:54:16+00:00By Ryan Chute|

Being a master of your craft is more than just skill. It’s about understanding people.

2023-10-16T18:57:47+00:00By Ryan Chute|

Cognitive Empathy is like a map of the terrain. Emotional Empathy is like stepping into the forest without a map.

2023-10-16T18:57:55+00:00By Ryan Chute|

Inattentional blindness is a real thing. It's not just about being a better explainer; it's about being a better thinker.

2023-10-16T18:58:03+00:00By Ryan Chute|

What's driving this trend? In a word: trust. Consumers are looking for brands they can connect with on a deeper level.

2023-10-16T18:58:11+00:00By Ryan Chute|

There is a dangerous assumption that all contenders are created equal during The Moment of Truth.

2024-03-15T19:56:11+00:00By Ryan Chute|

It’s a form of psychological persuasion aimed at transforming externally motivated, grudge-driven buyers into happy customers.

2023-10-16T18:58:31+00:00By Ryan Chute|

You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.

2023-10-16T18:58:40+00:00By Ryan Chute|

"Advertising is a tax we pay for not being remarkable.” So how do we become remarkable?

2023-10-16T18:58:49+00:00By Ryan Chute|

You must utilize all the tools available to you to ensure revenue is always moving up in succession.

2023-10-16T18:58:58+00:00By Ryan Chute|

Employee turnover costs as much as 33% of an employee’s annual salary.

2023-10-16T18:59:06+00:00By Ryan Chute|

It is difficult to choose what you value and be prepared to defend it when things get hard.

2023-10-16T18:59:16+00:00By Ryan Chute|

You posted core values on your wall, maybe a code of ethics and the employee handbook. Why didn’t they do as they were asked?

2023-10-16T18:59:24+00:00By Ryan Chute|

You see them everywhere. Customer-centric aspirations that feel nice. They seem nice. I bet they’re nice. I call shenanigans.

2023-10-16T18:59:35+00:00By Ryan Chute|

Aaron had no money, no prospects, and owed a bunch but he wasn’t a quitter and is now running a 44-million-dollar plumbing company.

2023-10-16T18:59:45+00:00By Ryan Chute|

If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.