How Harry’s Found the Perfect Edge in a Dull Market
They faced Gillette's 70% monopoly and never blinked. Bought their own factory and marketed direct to consumers.
Chomping at the Bit for Success: The Unlikely Story Behind the Empire
27 years old and bankrupt, Pete had an itch that wouldn't go away. Hear the story of his $100 million side-hustle.
How Sun Bum Used Guerilla Marketing to Take Over the Beach
Literally radio stations would be getting calls going, “What is this ape that we keep seeing everywhere?”
Never Stop Framing & Adapting. Marketing Lessons from G.I. Joe
Hasbro invented the term action figure and was the first to advertise toys on TV.
How Hot Wheels Beat Matchbox. When Imitation Becomes Innovation.
Why 10 Hot Wheels are sold every second. They saw what was lacking in the competition.
She took a gamble and bet on girls. How Barbie defied expectations and won.
Focus group mothers literally would say, “Is this a gift for my daughter or for my husband?”
The Birth of the Rubik’s Cube: A Tale of Unexpected Opportunity
Erno created it to visualize 3D space, but people just wanted to solve a puzzle. The magic was in the pivot.
How Maker’s Mark Turned “Expensive” Into “Exclusive”
How do you sell a new product for twice the price? Bourbon is lowbrow. Demand is down. Marjorie's solution got her into the hall of fame.
How Smirnoff saved itself with a Polaroid camera and a Moscow Mule
There were lots of companies before the internet who used influencers to build their brand.
Singer Built a Better Sewing Machine But Nobody Bought It Until…
They couldn’t sell it. The industry was very conservative. Singer realized he needed to do something different.
The Magic of Belonging – How Spotify Kickstarted Patreon
When Spotify interrupted his revenue stream, Jack Conte found a way to to help all creators.
Thinking Outside the Jar: Peanut Butter’s Surprising Origin Story For Two Top Brands
Lightning strikes twice. Rosefield invents one new product & TWO top brands.
Playing the Long Game: How Patience and Openness Led to Tetris’ Triumph
He built a video game, gave it away, waited, and then became wealthy.
From Mild as May to Marlboro Man: How to Reposition Your Brand for Success
They initially focused on women and struggled before pivoting towards men and becoming dominant. How?
Tax Loophole to Beer Empire: How Jim Koch Brewed Success with Samuel Adams
He paved the way for craft ale to become a thing, and his lessons go beyond beer.