Stephen Semple

About Stephen Semple

Stephen always sees the world through the eyes of your customers. His Four Strategic Marketing Decisions give you a lens to filter all marketing opportunities. Stephen's articles and videos highlight the impact of marketing on your small business.

Last Touch Data

2020-12-07T19:18:35+00:00By |

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” That statement has driven businesses on a quest to determine what is working. Many claim to have the answer when they actually don’t. All they know is last point of contact.

But it is not professional…

2020-03-27T16:50:45+00:00By |

His words stink up the room.  The death stroke to a creative campaign.  As a marketer who specializes in business to business, I have heard this rebuttal many times.

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