Tipping Point of Retail and the S-Curve
A dozen years from now 50% to 60% of transactions will be occurring online. And a surprising advantage will go to stores who sell online but advertise locally.
Four Winning Retail Strategies for 2021
There is no doubt that the economy and Coronavirus has had a major impact on retail businesses. Here are four things that I am seeing retailers do across the board.
Lambo vs Lear. Plot the growth curve for your business.
You can create campaigns that are fast like a Lambo. Fast to get moving. Quick to reach maximum speed. Then tons of resources to just keep steady...
Last Touch Data
“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” That statement has driven businesses on a quest to determine what is working. Many claim to have the answer when they actually don’t. All they know is last point of contact.
But it is not professional…
His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have heard this rebuttal many times.