The REAL Reason Jaguar’s Rebrand Doesn’t Work
In 2022 they sold 61,661 cars. 2 years later it's 33,320. Just shy of a 50% decline. How? Why?
People still remember this jingle after 54 years due to the power of echoic retention.
They took a form of advertising up until that moment, I would've said, don't ever bother.
These actually are using fear, but the crazy ass personification allows it to be comedy.
They're pretending they're different than Airbnb and hoping we're stupid.
It drove Domino's best sales day ever. Tap into the power of shared experience.
It's a shared experience everybody has gone through so people feel something.
They remembered their core audience and spoke to the passion and emotions involved.