Apple’s Smartest Marketing Move EVER — Here’s Why It Worked
All 15 messages in one ad wasn't going to work. They needed an integrated campaign.
Brain Scans EXPOSE Samsung’s Brand Weakness
"The only evidence that Samsung users showed was reverse empathy for Apple."
They Thought Turning Vegas Into Disneyland Would Work…
You cannot be all things to everybody. You lose both sides.
Why Visual Metaphors Still Dominate Modern Marketing
This is an ad for the concept of fractional shares, which can be a difficult idea to explain.
The Genius Move Behind Sydney Sweeney’s Jeans Ad
Anytime you put an emotional campaign out there, you get lovers and you get haters.
The Power of Context: Why Some Ads Hit Harder
How owners evaluate ads differs from how buyers actually encounter them.
Are These the Greatest Corporate Ads Ever Made?
Whoever came up with this script is a total rock star.
How a Beer Ad Became a Masterpiece
It's a minute and 20 seconds until you know it's a Guinness ad.
How Mexican Avocados Took Over!
Growing from $1.7 billion to $11.2 billion in 6 years doesn't happen by accident.
Why this Satisfying Ad works so well!
I won't even finish my beer by the time I got this sucker together.
THIS is how you get Referrals!
How a small roofing company increased referrals from 6% to 32% without resorting to bribery or begging.
What is Dr. Pepper Doing Wrong
It is now number 2 in the cola space but you wouldn't know it from the museum.
Why 1950s Advertising is STILL Relevant Today
Ogilvy almost left Rolls-Royce defeated, but 1 comment changed everything.
How Adidas Fumbled the Message With “You Got This”
It starts brilliantly. But by the end it's a participation ribbon.
The REAL Reason Jaguar’s Rebrand Doesn’t Work
In 2022 they sold 61,661 cars. 2 years later it's 33,320. Just shy of a 50% decline. How? Why?