Why You Probably Don’t Have a Brand — Even If You Think You Do
You can have a name, logo, brand colors, uniforms, and all that jazz, but without this one thing, you don’t have a brand.
How To Get To YES Faster Than Ever
Daniel Kahneman introduced the concept of System 1 and 2 thinking. Tiny tweaks can shift buyers to the easier system.
No Such Thing As Neutral: How Every Employee Shapes Your Business Legacy
The adage "a chain is only as strong as its weakest link" resonates with undeniable truth.
Benefits Package Evaluation: What Really Matters To Your Team?
How to structure your perks to attract, engage, and get your desired return.
Why Do Salespeople Ask Too Little and Talk Too Much
Salespeople should speak for just 30% of the time, yet they can't stop themselves.
Symptoms of Selling Your Soul
If down in your soul your marketing is “cringy”, it's time to confess and resolve to make amends.
People Buy People, Or Do They?
What's more important? Establishing trust & rapport with customers, or the actual quality of your product?
Post-Hire Interviews: The Only Way To Discover Crucial Insights
Employees generally set their priorities based on reactive factors that are hidden from management.
Practicing With A Purpose – Lessons Learned From Top Gun
Sales training often fails to deliver tangible results. The real life Top Gun school shows us what's missing.
Customer Loyalty Is a Two Way Street
I wish I could just call “my guy” and get it over with. But all too often we are let down after the service.
Beyond Tenure & Attitude: Building a Team To Keep Up With Your Growth
Some employees find a specialization and excel as the company grows. Many don't.
Understanding the 4 Customer Languages for Remarkable Sales Results
When you match your customer's social style, you see a surge in sales.
Personal Touch: REQUIRED
AI can create content for you. But it can't reach out and create meaningful bonds with relational buyers.
Candy Lady Secrets: How to Make Customers Feel Like They’re Winning
It was always her line that drew a crowd. Why?
You May Have a Sales Problem If…
When you notice a steady decline in sales, it's too late to respond. The hurricane has already hit your shores.