Finding, And Using, Unleveraged Assets
An unleveraged asset may seem insignificant to you, but for potential customers it can be a tipping point.
How to Attract Local Customers in the Age of Online Shopping
74% of consumers prefer to buy locally but you have to make it worth their while. Here's how to connect and bond.
CFO or CEO? Who’s Really Responsible for Your Company’s Finances?
The CFO's job is to answer the WHY questions relating to financial health -- not to magically ensure financial health.
Brand Like a Wizard, Market Like a Mouse
What makes Disney World magical? Here are 3 lessons you can apply to turn customers into loyal fans.
The Irresistible Power of Belief in Sales: Lessons from Phil Knight
Conviction and confidence in his product drove the former encyclopedia salesman into the stratosphere with Nike.
Why You Probably Don’t Have a Brand — Even If You Think You Do
You can have a name, logo, brand colors, uniforms, and all that jazz, but without this one thing, you don’t have a brand.
How To Get To YES Faster Than Ever
Daniel Kahneman introduced the concept of System 1 and 2 thinking. Tiny tweaks can shift buyers to the easier system.
No Such Thing As Neutral: How Every Employee Shapes Your Business Legacy
The adage "a chain is only as strong as its weakest link" resonates with undeniable truth.
Benefits Package Evaluation: What Really Matters To Your Team?
How to structure your perks to attract, engage, and get your desired return.
Why Do Salespeople Ask Too Little and Talk Too Much
Salespeople should speak for just 30% of the time, yet they can't stop themselves.
Symptoms of Selling Your Soul
If down in your soul your marketing is “cringy”, it's time to confess and resolve to make amends.
People Buy People, Or Do They?
What's more important? Establishing trust & rapport with customers, or the actual quality of your product?
Post-Hire Interviews: The Only Way To Discover Crucial Insights
Employees generally set their priorities based on reactive factors that are hidden from management.
Practicing With A Purpose – Lessons Learned From Top Gun
Sales training often fails to deliver tangible results. The real life Top Gun school shows us what's missing.
Customer Loyalty Is a Two Way Street
I wish I could just call “my guy” and get it over with. But all too often we are let down after the service.