digital Archives

Learn how to make Google’s success your own. Use search intent to grow your business.

2023-06-12T16:04:45+00:00By Luis Castañeda|

Here’s how John tailored his marketing strategy to cater to the different types of search intent.

2023-08-03T15:37:56+00:00By Luis Castañeda|

Google Ads shine a powerful beam, illuminating businesses and making them more visible to potential customers.

2023-06-12T16:21:49+00:00By Luis Castañeda|

Before you invest your time and money, consider these essentials.

2023-10-13T18:47:12+00:00By Charlie Moger|

PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?

2023-08-03T15:35:35+00:00By Luis Castañeda|

You can chart your course using custom traffic events, specific actions, or occurrences on your website that you think are significant.

2023-10-13T15:19:43+00:00By Luis Castañeda|

It's like digital sonar, an information hub offering valuable data about your website's online presentation.

2023-10-16T16:11:52+00:00By Jeff Sexton|

This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."

2023-10-16T19:03:07+00:00By Ryan Chute|

If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.

2023-10-16T19:03:46+00:00By Ryan Chute|

The real trick to winning on social media today is entertainment.

2024-01-13T14:24:31+00:00By Ryan Chute|

46 percent of all Google searches have local intent. Every business with a physical location needs to understand local SEO.

2023-10-16T19:04:05+00:00By Ryan Chute|

How’s your sales funnel looking? Is it optimized for conversion? If not, what can you change to improve it?

2024-03-15T19:45:08+00:00By Gary Bernier|

The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.

2023-10-16T19:04:43+00:00By Ryan Chute|

The first thing to understand about the Google Map Pack is that local businesses, not chains, are given priority.

2023-10-16T19:04:51+00:00By Ryan Chute|

Have you browsed a website, checked out a product then left, only to find the same item on a Facebook ad?

2023-10-16T19:06:54+00:00By Ryan Chute|

Did you know that the average click-through rate (CTR) for display ads is a measly 0.05 percent?