The Simple Formula for Getting Everyone to Use a New Strategy
Every choice, big or small, either reinforces your brand’s identity or confuses it.
Every choice, big or small, either reinforces your brand’s identity or confuses it.
If something dies the moment you stop touching it, you have a micro-management hell-hole.
There are days when you're not going to want to do work. And that's okay.
How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don’t act alike.
When an idea pops into your head, if it’s truly valuable, you can guarantee you aren’t the only one that it appeared to.
The capacity to "choose" is your most valuable resource.
What separates the three roles and skills? Is one the best? How do you identify them?
To be a successful entrepreneur you have to be one part Don Quixote and one part Mr. Spock.
When does it go too far and become unconsciously just about, "I want you to like me?"
Your business needs a real plan to build a cohesive brand and attract your best customers.
Even a Technicolor scarecrow could follow these 5 lessons for small business owners.
You ask one guy what he’s doing, he says, “Laying bricks.” You ask the next guy, “I’m building a cathedral.”
Your lures have to be more attractive than the same-old benefits package of your competitors.
Instead of starting with the meat of a marketing strategy, businesses jump to the “dessert” of media selection.
33% of high performers plan to leave their company. But if they're formally recognized it drops to 14%.