Some Businesses Scale Calmly, Others Don’t: The Hidden Reason
You want to grow by scaling, not by stretching. And customer trust makes the difference.
How Should I Plan for Growth Despite Economic Uncertainty?
For business owners, good planning comes down to what investors call scenario discipline.
Is Your Brand Sending Mixed Messages? Here’s Why It Costs You
Your voice must be the same from ads to experience.
It’s Getting Harder To Find Good Workers. Why?
People are being more careful about where they invest their lives. And they're watching you.
Why Company Culture Is Your Most Powerful Marketing Asset
What do employees believe in their heart about the company? That's your culture.
When explanations still sound right and no longer work
Many leaders assume ambiguity buys safety. But times are changing.
He Didn’t Have to Do It
My awesome bourbon steward is the perfect foil for every failed customer service bot.
Drift: When Leadership Loses Alignment Without Failing.
It's not that decisions are harder, exactly. They just feel heavier.
Busy, Booked… and Still Broke
My explanation to a home services company with record call volume & jobs completed, but shrinking profit.
How To Die From Advertising: One, Zero, Minus One
Experiences of delight or disappointment are the only times people will tell their story about you.
AI Isn’t Ruining Your Marketing, It’s Revealing Your Leadership
AI will not choose for customers. It will show them who you are.
We Got a Freebie
My own negligence, plus a plumber's generosity, demonstrate how to keep your customers loyal.
What’s Kind Got To Do With It?
It's not just decent, it's profitable. Win the heart, and the mind will follow.
Do You Keep Your Promises?
Research shows that 40% of Americans will NEVER return to a brand once they’ve lost trust in it.
AI Won’t Take Your Job (But Someone Using It Will)
Tom Capone reports firsthand on sales, business, and the future of work.