Marketing’s Focus Group Trap
Why the "smartest" person in the room is ruining your marketing.
Are we building for speed, or are we building for staying power?
Just because your door is open, doesn't mean you're approachable.
They’ll either help you grow or reinforce the belief that coaching is just a fancy word for pressure.
There are four kinds of people you meet when you're sailing the water of life. Only one finds success.
Every choice, big or small, either reinforces your brand’s identity or confuses it.
If something dies the moment you stop touching it, you have a micro-management hell-hole.
There are days when you're not going to want to do work. And that's okay.
How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don’t act alike.
When an idea pops into your head, if it’s truly valuable, you can guarantee you aren’t the only one that it appeared to.
The capacity to "choose" is your most valuable resource.
What separates the three roles and skills? Is one the best? How do you identify them?
To be a successful entrepreneur you have to be one part Don Quixote and one part Mr. Spock.
When does it go too far and become unconsciously just about, "I want you to like me?"
Your business needs a real plan to build a cohesive brand and attract your best customers.