Beware The Flying Monkeys
Even a Technicolor scarecrow could follow these 5 lessons for small business owners.
Drumming Up Passion and Commitment
You ask one guy what he’s doing, he says, “Laying bricks.” You ask the next guy, “I’m building a cathedral.”
Reframing the Recruitment Riddle
Your lures have to be more attractive than the same-old benefits package of your competitors.
Three steps to advertising clarity
Instead of starting with the meat of a marketing strategy, businesses jump to the “dessert” of media selection.
Recruiting, Rewarding and Retaining
33% of high performers plan to leave their company. But if they're formally recognized it drops to 14%.
No Place Like Home Services Author Interview
Story. Culture. Experience. When we market a company and make promises to customers it's either a mirror or it's a fairy tale.
How Well Do You Know Them?
What the Chamber of Commerce and a wedding bartender know about your customers and 25%-95% profit growth.
Ten Timeless Truths For Marketing Service Companies
Budgets are good, especially in marketing. Get clear on strategy, then let the budget be your road map.
Is Retail Service Really Dead? A Lesson in Patience and Understanding
How to model understanding so your team feels better and delivers for your customers.
Sowing & reaping: 5 lessons farmers can teach you about advertising
Farmers don’t drop seeds today and show up tomorrow expecting a harvest.
Business Lines Of Credit: To Use Or Not To Use?
Purchasing inventory which will be entirely sold within 90-120 days? Sure. Other plans? Not so fast.
Entrepreneurial Insights: Brian Tewes
Starting your own business can be brutal. Brian shares his war stories with advice for fellow entrepreneurs.
How many customers do you gift away?
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
The “I Knew It All Along” Trap: Hindsight Bias In Business
If you were aware this was relevant to you then it wouldn't be a bias.
Five marketing mistakes you can’t afford
It’s not big things that lose customers; they’re too obvious. Your prospects see things you don’t.