Marketing’s Focus Group Trap
Why the "smartest" person in the room is ruining your marketing.
How Did You Hear About Us?
Asking is selfish and goes nowhere. And don't ever make your problem the customer's problem, ever.
Everyone Should Have a Jingle
What makes a great jingle? And what does the science of audio branding teach us about them?
How Do I Get More Good Leads
Let's cut to the chase on how to attract the high-quality leads that want what you’re offering.
“Google is God”
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
“Oh, But My Company is Different.”
Real matters. Only a fool looks at another company’s ad and says, "We should do that."
Targeting is the “Only Way” to Advertise
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
Advertising Doesn’t Affect Me “I am immune to it”
90% of advertising is rubbish and most ads don't work because the writing and the distribution are wrong.
Is Traditional Media Dead? Insights on TV, Radio, & Digital Marketing
Are TV, radio, and billboards still worth the investment?