TV Ads on the Cheap: Champagne Taste, Shoestring Budget
Spending $1,500 to $10,000 results in average quality. So what's right for you?
Diamonds, Drains, and the Danger of Over-Education
Business owners know too much. And "educating the customer" is one of their worst mistakes.
Man vs. Machine: Should AI Write Your Ads?
It is by definition derivative. What are other people saying? It'll say that too.
HELP WANTED: Why Your Hiring Ads Suck
Your best hires aren’t scrolling job boards. They’re already employed.
Where Should You Spend Your Ad Dollars?
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
What’s in a Name — The Power Behind Brand Identity
Here are 4 important considerations to choose a strong name.
Why Do Your Ads Sound Like a Lecture?
The only education your ad should deliver is why the customer should give a damn.
Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
Radio Ads Cost How Much?!
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
Marketing’s Focus Group Trap
Why the "smartest" person in the room is ruining your marketing.
How Did You Hear About Us?
Asking is selfish and goes nowhere. And don't ever make your problem the customer's problem, ever.
Everyone Should Have a Jingle
What makes a great jingle? And what does the science of audio branding teach us about them?
How Do I Get More Good Leads
Let's cut to the chase on how to attract the high-quality leads that want what you’re offering.
“Google is God”
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
“Oh, But My Company is Different.”
Real matters. Only a fool looks at another company’s ad and says, "We should do that."