Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
Asking is selfish and goes nowhere. And don't ever make your problem the customer's problem, ever.
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?