The Biggest Lesson AI Can Teach You About Branding
Psychologists were studying human-AI interactions and came across this fascinating pattern.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
Chart 3: Why small companies and large companies require opposite media strategies.