Are You Paying for Too Much for the Wrong Keywords?
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
Here’s how to tell, and where you'll find the tipping point in most markets.
Focusing on business output metrics instead of customer-centric input metrics leaves you with little insight into how to improve and grow.
The safe, easy choice wins out over the potentially better choice that carries more risk.