Finders are your hunters. They take a surgical approach to finding the right prospects that need their specific solution. Minders are your nurturers. They take great satisfaction in caring for those that they know and have built a relationship with.
Before: Call conversion rate: 25%. Cancellations: 30%. After: Call conversion rate: 70%. Cancellations: 1%. Here’s what we did…
Did you know that your customers are only ever considering 6 elements of your product or service? Ever!!! And did you know that only 2.5 of those 6 things matter most to them?
There is a very good chance that they are not functioning well. They may be living in a place of discomfort, fear, or even desperation.
The best way to drive exponential traffic to your front door is to stop targeting your advertising to the 7% of today’s buyers and start bonding with the 68% of all buyers.
As a Sales Operations Specialist, I am the first person to say that I am not a marketer. What I can say with 100% conviction is that a relational buyer is a way easier person to close.
Remote selling can be equally as effective as in-person sales. Here are the Top 10 Things your salespeople must do well to sell remotely.
The goal of any club membership is to get a disproportionate share of your marketplace subscribed to your club, thereby taking them ‘out of the market’.
Does the price of your product or service depend on a number of factors that must be determined BEFORE you provide an accurate price?
Are you really giving your customers a 5-star experience or are you just convincing them to prop you up like Bernie as a favor?
When you portray yourself as warm, non-competitive, and friendly, people will feel like they can trust you.
Have you ever had an interaction with a salesperson that felt like a spiral into Dante’s Inferno, rehashing the same things over and over again with no new information?
Building a tribe takes longer than Ricky’s stints in jail. You gotta be patient, and commit to the content for a long time. Way longer than you think it’s funny for.
Use the power of story to temporarily fast-forward to that happy ending and have them, from that safe, happy vantage point, look back at the precipice they’re standing on now.
If you skip steps and go for the “close” too soon, you will be perceived as salesy, creepy, or just plain awkward.