9 Reasons You’re Struggling With Social Media Effectiveness, And Why It Matters.
Remember it's social media. It's not sales media. You need to be engaging with your potential customers online.
Lessons From Branding Women’s Pro Soccer
The challenge behind funding didn't stop our marketing team from finding unique ways to reach our potential customers.
Blogs Are Not Dead: Why Your Business Needs One
Cultivating a consistent blog will increase your website's performance with search engines and overall web traffic.
Digital Marketing: More Than a Website
I always have business owners clarify exactly what “digital presence” means to them. A lot of times, their response starts with a long, thoughtful pause.
Consistency Is The Key To Success – A Look Into Digital Presence
One of the first questions a business owner will ask is, "what makes this form of marketing worth their time?"
Instant Gratification & Marketing
The chase for instant gratification in marketing often looks like “sales events.” Knowing when to use a sale and when to use other methods to get customers in the door makes all the difference.
Rainbow-Washing, How To Avoid It!
Producing and promoting rainbow products during June, Pride month, has become more common over the years, with many large companies leading the trend.
Social Media, A Marketing Channel
The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.