Digital Marketing

Why WOM & Viral Marketing Can’t Drive Growth

2023-10-16T16:11:52+00:00By Jeff Sexton|

This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."

Branded vs. Unbranded Keywords (A Case Study of a Real Company)

2023-10-16T19:03:07+00:00By Ryan Chute|

If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.

Consumer Behaviour’s Reliance on Today’s Social Media

2023-10-16T19:03:46+00:00By Ryan Chute|

The real trick to winning on social media today is entertainment.

An Epic Guide To Local SEO

2024-01-13T14:24:31+00:00By Ryan Chute|

46 percent of all Google searches have local intent. Every business with a physical location needs to understand local SEO.

Sales Funnel Optimization: The Myths and Facts

2023-10-16T19:04:05+00:00By Ryan Chute|

How’s your sales funnel looking? Is it optimized for conversion? If not, what can you change to improve it?

Strange Limiting Beliefs

2024-03-15T19:45:08+00:00By Gary Bernier|

The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.

But What About the Rest of Us?

2024-03-15T16:50:54+00:00By Johnny Molson|

The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.

Google Map Pack Essentials

2023-10-16T19:04:43+00:00By Ryan Chute|

The first thing to understand about the Google Map Pack is that local businesses, not chains, are given priority.

Behavioral Retargeting: Bring The Right Folks Back In

2023-10-16T19:04:51+00:00By Ryan Chute|

Have you browsed a website, checked out a product then left, only to find the same item on a Facebook ad?

10 Most Common Mistakes in Marketing (Home Services Edition)

2023-10-16T19:06:22+00:00By Ryan Chute|

With so much conflicting information, how can you avoid royally screwing up your business? Start here.

Click Through Rate(CTR): Improving Your Ad Clicks

2023-10-16T19:06:54+00:00By Ryan Chute|

Did you know that the average click-through rate (CTR) for display ads is a measly 0.05 percent?

Google Local Service Ads, Anyone?

2023-10-16T19:07:41+00:00By Ryan Chute|

For example, searching for “plumbers near me” or “lawyers in Los Angeles” will both return LSA at the top of the results page above the other listings.