5 Success Principles NASA Uses Available To You
A subtle takeaway from Apollo 11: Neil wasn’t striving for stardom. He was a pilot with a flight plan.
The Contagious Power of Emotions in Sales
Brain science is very clear. This is an automatic and subconscious response that can work for you or against you.
Leading the Bull
If you’ve got to do a hard sell job to get them to take action then you’re setting yourself up for disappointment.
How Using Nano Tools Can Improve Your Productivity in 15 Minutes
I get no commission for talking about this. I just think it's a cool thing.
How will you (actually) measure success?
Tracking the wrong things in marketing doesn’t mean you can fix anything. But it sure feels good.
Before the Sale: Craig Arthur on Profitable Relationships – Part 2
Sending staff to help customers without training is like abandoning them.
Say yes. Start now.
Just as bad experiences give birth to great stories, a bad idea can lead you to uncover a better one.
Bigger Than Me
We’ve all had some degree of feeling like we’re serving a higher calling with what we do in our business on a day-after-day basis.
Before the Sale: Craig Arthur on Profitable Relationships – Part 1
Relational buyers are more profitable and make a long-term commitment.
Curiosity: The Salesperson’s Secret Weapon
Buyers take curiosity as a signal that this salesperson is engaged, listening, and will meet their needs.
Personality or Procedure?
Focusing on personality & flash helps you become top of mind. But without processes in the background, the work falters.
Building Your Culture is Your Brand
What sets exceptional companies apart? The story. The people. And every customer interaction.
The Right Way to Build Rapport
When a salesperson thinks, "I am going to make you like me no matter what" and overdoes it, customers recoil away.
How To Recruit Good People
If they’re hardworking and loyal, you know what they’re not doing? They’re not looking for work. So how do you get them?
Speaking with Confidence and Influence
7 tips (backed by science) for how you can be viewed as more confident and persuasive. A few will surprise you.