How To Sell Brown Liquor
How does Nick, a non-marketer, get people making road trips to line up before the store opens?
You never forget your first real coach
They’ll either help you grow or reinforce the belief that coaching is just a fancy word for pressure.
The Art of Storytelling and Whiskey Tasting with Paul Boomer
The way you share things and the settings that you provide make all the difference.
The Simple Formula for Getting Everyone to Use a New Strategy
Every choice, big or small, either reinforces your brand’s identity or confuses it.
Mastering the Art of Sales: Substance or Style?
One client didn't want me back because my backup wore nicer shoes.
Always Replace Yourself
If something dies the moment you stop touching it, you have a micro-management hell-hole.
Time Management for Sales Success: Feed the Ducks Wisely
There are days when you're not going to want to do work. And that's okay.
Investing effort vs. spending time
How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don’t act alike.
Ideas are Living Things
When an idea pops into your head, if it’s truly valuable, you can guarantee you aren’t the only one that it appeared to.
Quality vs. Price: Why Paying Too Little Can Cost You Everything
You can't apologize for your price. There's a good reason for it.
Sales Success Secrets: How Being the “Dumbest” Person in the Room Wins
People hear "dumbest" as a negative, when it's actually the most curious.
Your Greatest Power: 5 Keys for Winning in Business and in Life
The capacity to "choose" is your most valuable resource.
Leader, Manager, Coach – What’s the Difference?
What separates the three roles and skills? Is one the best? How do you identify them?
The Psychology of Pricing: Anchoring Techniques
Adding a decoy can increase selection of the most expensive option from 32% up to 84%.
How Did You Hear About Us?
Asking is selfish and goes nowhere. And don't ever make your problem the customer's problem, ever.