Kelsie and I often analyze business social media pages. Most of the time we hang our heads low because of the amount of poorly run accounts, as well as the amount of money that is being given to people to run them poorly.

For us, the biggest thing is that all of the information you need to run a successful page is available and completely free. Oh, and Facebook is the one that put the information out.

Here it is!

Do yourself a favor and go read it. You can scroll down just slightly to the section for small business and you will see very simple instructions. Facebook tells small businesses to establish a presence, build relationships, and then cater to your following.

Hmmmmm…

Our question for you is simple:

Why are you still paying your social media expert to create posts that look like TV commercials and “for sale” ads?

We are telling you to “STOP!”

And if you won’t listen to us, then listen to Facebook. Please.

If you’re convinced at this point, feel free to stop reading. But if you need more proof, here it is.

I understand that 2018 might be a little outdated, but trust us when we say this was one of the biggest updates that affected business pages on Facebook and how they should be run. Mainly how your posts will show up on the news-feeds of the people who like your page.

Directly from the guy who is in control of how News Feed works on Facebook:

“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.

As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

If your business page is not prompting conversation and interactions, your posts and the ads you run on Facebook are serving absolutely no purpose.

It sucks to pay for something with no purpose.

Talk soon,

Aaron & Kelsie