Inductive Reasoning: The Fingertips Of An Ad Genius
Ad geniuses are those who can think distinctively using patterns and trends to generate creative solutions.
The Push-Pull Method of High-Performance Lead Generation
When your brand design language mismatches your business model, you run into trouble.
Category vs. Product vs. Client-focused Ads
We’ll give you good and bad advertising examples to give you a more concrete idea of what works and why.
Not all who wander are lost. Unless your brand’s marketing wanders.
Chasing shiny new frontiers means you never get traction anywhere.
Triple B’s of Writing TV Ads (Bad, Boring, Brilliant)
According to Robert H. Smith, adults watch TV between 13 to 23 times longer than PC and mobile, respectively.
One Question to Powerful Branding
Nail this question and you’ll have the beginnings of a powerful branding campaign with an advocated position.
Brand & Branding – Feeling and Supporting that Feeling.
With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.
The Problem With Predictable, Common Ads
When people are bored, they tune out, stop paying attention, and don't remember your brand.
Story, Culture, and Experience – Align all 3 to become a world-beater.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
Marketing like mom’s apple pie. Homemade always beats the canned stuff.
Companies cut corners with AI generated campaigns thinking nobody can taste the difference.
Text Slang and Persuasive Superpowers
There’s a meme about texting slang that’s worth studying if you want to create powerfully persuasive advertising.
Who Is Your Customer?
Your customers are not all the same. It's your job to determine how to appeal to all of them.
Brand identity is like personal style. Upgrade your wardrobe and find your tribe.
We buy stuff because it feels like it already belongs to us or we really really wish it did.
Don’t Hate Me Because I’m Beautiful!
She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.
Divide Your Marketing Budget Into Air, Land, and Sea
Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.