Brand & Branding – Feeling and Supporting that Feeling.
With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.
The Problem With Predictable, Common Ads
When people are bored, they tune out, stop paying attention, and don't remember your brand.
Story, Culture, and Experience – Align all 3 to become a world-beater.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
Marketing like mom’s apple pie. Homemade always beats the canned stuff.
Companies cut corners with AI generated campaigns thinking nobody can taste the difference.
Text Slang and Persuasive Superpowers
There’s a meme about texting slang that’s worth studying if you want to create powerfully persuasive advertising.
Who Is Your Customer?
Your customers are not all the same. It's your job to determine how to appeal to all of them.
Brand identity is like personal style. Upgrade your wardrobe and find your tribe.
We buy stuff because it feels like it already belongs to us or we really really wish it did.
Don’t Hate Me Because I’m Beautiful!
She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.
Divide Your Marketing Budget Into Air, Land, and Sea
Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.
Core Strategy: First Step in Creating a Great Ad Campaign
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
Showing Up — And Why Your Ads Might Not Be
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
When will they need you? Market your business for the long haul for best results.
Sleep is the great eraser… people forget who you are if your marketing hibernates for awhile.
What “Experts” Get Wrong About Disney — And Why It’s Crucial to Growing Your Business
People come for the freaking princesses and all the other cool characters they fell in love with as a child.
Relational and Transactional Ads: The Perfect Combination
Do you want a quick sale or do you prefer building a solid customer base you can retarget for future transactions?
How To Grow In a Down Market
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.