Not all who wander are lost. Unless your brand’s marketing wanders.
Chasing shiny new frontiers means you never get traction anywhere.
With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
Your customers are not all the same. It's your job to determine how to appeal to all of them.
We buy stuff because it feels like it already belongs to us or we really really wish it did.
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Sleep is the great eraser… people forget who you are if your marketing hibernates for awhile.