Brain Scans EXPOSE Samsung’s Brand Weakness
"The only evidence that Samsung users showed was reverse empathy for Apple."
The Hidden Psychology Behind Cabela’s Success
What's the difference between free shipping vs a free product?
The Tangled Origins Of History’s Most Sold Meal
3 different inventors made McDonald’s one of the largest toy distributors ever.
The Moxie Behind Supergoop: Faking It ‘Til You Make It
She booked a flight to San Francisco without even having a meeting lined up.
They Thought Turning Vegas Into Disneyland Would Work…
You cannot be all things to everybody. You lose both sides.
The Risk of Insult is the Price of Clarity
If you say what people expect you to say, you're boring and your ads will never work.
Unmistakable: A Tale of Two Boots and Branding Done Right
If we invest in a status symbol, we want it recognized by others.
Bond’s Surprising Authenticity Makes Him Immortal
Fleming's first book, Casino Royale, was inspired by firsthand experience.
What Swatch Teaches Us About Price Wars
The Swiss watch industry had declined by two-thirds but they didn't just chase Seiko to the bottom.
Identity-Based Branding
Brands that powerfully appeal to identity can not only charge more, they can make it a point of pride.
The Genius Move Behind Sydney Sweeney’s Jeans Ad
Anytime you put an emotional campaign out there, you get lovers and you get haters.
Reversing Declining Sales: Learning from New Balance’s Comeback Story
The new approach took 18 months but it kept improving.
The Power of Context: Why Some Ads Hit Harder
How owners evaluate ads differs from how buyers actually encounter them.
How wars and smoking led to PEZ and collecting
Edward's secret weapon? His germaphobia.
Flattery Through Storytelling
Story-based ads, when done well, can flatter the audience in a way that overcomes suspicion.