The REAL Reason Jaguar’s Rebrand Doesn’t Work
In 2022 they sold 61,661 cars. 2 years later it's 33,320. Just shy of a 50% decline. How? Why?
Sell the Summit: How Rolex Markets a Premium Brand
Their endorsements helped, but it goes far beyond that.
Are You a Real Man?
At first, I thought it was a hoax. But there's a method to this brand's positioning worth serious scrutiny.
Classic Advertising Tricks That STILL WORK Today!
People still remember this jingle after 54 years due to the power of echoic retention.
Secret Ingredients: Free Cookies. Brutal Honesty.
Discounts are dangerous but free isn't. Nobody expects a second one for free.
Dirty Dough’s Recipe for Market Disruption
In 3 years Bennett was at 450 franchises sold despite 1 lawsuit and 0 experience.
We Found A GENIUS Advertising Tool In Plain Sight
They took a form of advertising up until that moment, I would've said, don't ever bother.
Ernest Hemingway Killed by SEO Writing
Businesses that employ typical SEO writing repel customers and sound like they suck.
What the 1920s Can Teach Us About the AI Boom
How can entrepreneurs spot opportunities hiding in this new world?
The Genius Behind Allstate’s “Mayhem” Campaign
These actually are using fear, but the crazy ass personification allows it to be comedy.
Flying Money Out the Window
Are you getting what you paid for? There's science behind a mesmerizing message and artwork.
How’d The Bananas Build a Million-Person Waitlist?
What can your business learn from a no-name team?
VRBO’s New Campaign Isn’t Working — Here’s Why
They're pretending they're different than Airbnb and hoping we're stupid.
Innovation or Iteration? Spin Master’s Paw Patrol Playbook
Toys change but there's always just 11 patterns of play. So they knew what would work.
Why this Nike Ad was actually a FAILURE
It was brilliantly written and exquisitely produced. But they forgot who usually buys Nike.