Kayak – The lifetime value of a customer
They made billions with a referral strategy while losing 80 cents of every dollar spent on a visitor's first click.
PIT – Pit Crew Training to Business Training
Ben Cook describes how brilliantly trained NASCAR Pit Crews inspired an amazing business consulting division.
The Push-Pull Method of High-Performance Lead Generation
When your brand design language mismatches your business model, you run into trouble.
Category vs. Product vs. Client-focused Ads
We’ll give you good and bad advertising examples to give you a more concrete idea of what works and why.
Poo-Pourri – 100,000 5 Star Poops
This is the part that everybody ignores when it comes to campaigns where there’s a viral video.
One Question to Powerful Branding
Nail this question and you’ll have the beginnings of a powerful branding campaign with an advocated position.
The Problem With Predictable, Common Ads
When people are bored, they tune out, stop paying attention, and don't remember your brand.
Text Slang and Persuasive Superpowers
There’s a meme about texting slang that’s worth studying if you want to create powerfully persuasive advertising.
Beauty Blender – A million little sponges.
HDTV made it tough on the make-up artists. Rea Ann Silva created a solution with over 100 million sales…
Don’t Hate Me Because I’m Beautiful!
She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.
Birdseye Frozen Food – Always Looking for a Better Way
An 11-year-old taxidermy teacher somehow develops 168 patents and revolutionizes frozen food.
Daniel Whittington – The growth of a Whisk(e)y Empire
Started from scratch. Now 1 Million followers on YouTube, crowdsourced distillery, and a sought after consultant.
MIT – Media Lab – Humanizing Technology
Job ad reads: If you are not a misfit do not apply. This was for the faculty. Teachers and professors had to think differently.
What “Experts” Get Wrong About Disney — And Why It’s Crucial to Growing Your Business
People come for the freaking princesses and all the other cool characters they fell in love with as a child.
Thomas Cook Travel – The First Travel Agent
What do you do to stop people from drinking too much alcohol? Get them to travel, of course.