case studies Archives

One Question to Powerful Branding

2023-11-14T16:30:29+00:00By Jeff Sexton|

Nail this question and you’ll have the beginnings of a powerful branding campaign with an advocated position.

2024-03-15T20:42:16+00:00By Ryan Chute|

When people are bored, they tune out, stop paying attention, and don't remember your brand.

2024-03-15T17:06:11+00:00By Jeff Sexton|

There’s a meme about texting slang that’s worth studying if you want to create powerfully persuasive advertising.

2023-11-13T21:03:53+00:00By Stephen Semple & Dave Young|

HDTV made it tough on the make-up artists. Rea Ann Silva created a solution with over 100 million sales…

2024-03-15T17:08:28+00:00By Jeff Sexton|

She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.

2023-11-13T21:04:42+00:00By Stephen Semple & Dave Young|

An 11-year-old taxidermy teacher somehow develops 168 patents and revolutionizes frozen food.

2023-11-13T21:05:45+00:00By Stephen Semple & Dave Young|

Started from scratch. Now 1 Million followers on YouTube, crowdsourced distillery, and a sought after consultant.

2023-11-13T21:06:33+00:00By Stephen Semple & Dave Young|

Job ad reads: If you are not a misfit do not apply. This was for the faculty. Teachers and professors had to think differently.

2024-03-15T17:12:31+00:00By Jeff Sexton|

People come for the freaking princesses and all the other cool characters they fell in love with as a child.

2023-11-13T21:07:25+00:00By Stephen Semple & Dave Young|

What do you do to stop people from drinking too much alcohol? Get them to travel, of course.

2024-03-15T17:13:45+00:00By Jeff Sexton|

There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.

2023-11-13T21:08:19+00:00By Stephen Semple & Dave Young|

You’ve never heard of any of this. It’s a travesty. At age 7, she was rented out to be a house servant. By 1914, she has franchises in 128 cities.

2024-03-15T17:15:03+00:00By Jeff Sexton|

We demand conflict, tension, and drama — be it in sports, books, movies, or advertising.

2023-11-13T21:08:49+00:00By Stephen Semple & Dave Young|

It was never intended to be an empire, she just wanted to make her work easier. Next thing you know, Gillette comes knocking.

2023-11-13T21:09:53+00:00By Stephen Semple & Dave Young|

This is what you do when you have a strange name and need everyone to remember you.