10 Most Innovative Direct Mail Examples From Known Brands
For example, Jeep's DNA Box had a stunning 76 percent response rate.
The Unseen Zamboni: Why Your Best Marketing Assets Might Be Hiding in Plain Sight
Frank had a big problem, but he saw an opportunity.
The Perfect Ad Campaign That Failed
The four reasons why good ad campaigns turn into failed ads. And one campaign that was disastrously successful.
Griffin Service – Pt. 2 – Turd buckets beware!
He received complaints from his very first ad. You have to stick your neck out a little bit and get them, or you blend in.
Stronger Ads: Are They More Harmful Than Good?
Well crafted ads that instigate emotions are sure to put someone in a tizzy.
Griffin Service – Pt. 1 – Tom Casey is an S.O.B.
Most companies send 1 piece to 100,000 people. Tom Casey would send 10 pieces to 10,000 people. It made all the difference.
Storytelling & Showmanship: How Memories & Experience Are Created
“Showmanship and storytelling don’t change objective reality, but they do change perceptual reality.” - Roy H Williams
Just Do It – Nike – The everyday athlete anthem
Facts tell, but stories sell. Nike needed to relate to the everyday athlete.
Chevy’s Holiday Message: How to Bury the Brand
Chevy deserves high marks for attempting something not bathed in beige. But being bold won’t ensure you are loved.
Jenga – Take a block from the middle…
Her mom sold the house. Car has been towed away. Sold 0 units. Then she learns to demonstrate it being played.
Candy Lady Secrets: How to Make Customers Feel Like They’re Winning
It was always her line that drew a crowd. Why?
Kayak – The lifetime value of a customer
They made billions with a referral strategy while losing 80 cents of every dollar spent on a visitor's first click.
PIT – Pit Crew Training to Business Training
Ben Cook describes how brilliantly trained NASCAR Pit Crews inspired an amazing business consulting division.
The Push-Pull Method of High-Performance Lead Generation
When your brand design language mismatches your business model, you run into trouble.
Category vs. Product vs. Client-focused Ads
We’ll give you good and bad advertising examples to give you a more concrete idea of what works and why.