The Irresistible Power of Belief in Sales: Lessons from Phil Knight
Conviction and confidence in his product drove the former encyclopedia salesman into the stratosphere with Nike.
Conviction and confidence in his product drove the former encyclopedia salesman into the stratosphere with Nike.
He paved the way for craft ale to become a thing, and his lessons go beyond beer.
The adage "a chain is only as strong as its weakest link" resonates with undeniable truth.
From gas station attendant to radio icon. How can you build a brand like his?
Frank had a big problem, but he saw an opportunity.
He received complaints from his very first ad. You have to stick your neck out a little bit and get them, or you blend in.
Most companies send 1 piece to 100,000 people. Tom Casey would send 10 pieces to 10,000 people. It made all the difference.
Facts tell, but stories sell. Nike needed to relate to the everyday athlete.