Ancient Wisdom for Modern Sales: Aristotle’s Persuasion Secrets
There are 3 elements to persuasion. Pathos, logos, and ethos.
Mastering First Principles in Sales: Transform Your Approach
Principle 1: Don't try to convince the customer to think and feel like you do.
Unexpected Sales Lessons from a Master Bartender
If you master connection then nobody is buying off the right-hand side of the menu.
Mastering the Art of Sales: Substance or Style?
One client didn't want me back because my backup wore nicer shoes.
Quality vs. Price: Why Paying Too Little Can Cost You Everything
You can't apologize for your price. There's a good reason for it.
Sales Success Secrets: How Being the “Dumbest” Person in the Room Wins
People hear "dumbest" as a negative, when it's actually the most curious.
The Psychology of Pricing: Anchoring Techniques
Adding a decoy can increase selection of the most expensive option from 32% up to 84%.
Mastering Sales Onboarding: Tips for Training New Reps
Replacing someone due to poor onboarding can cost 50% of their annual salary.
How Do I Get More Good Leads
Let's cut to the chase on how to attract the high-quality leads that want what you’re offering.
“Did you find everything you were looking for?”
Here’s the problem: If you’re going to ask a question, be prepared to listen to the answer.
Should I Put Pricing on My Website?
Both B2B and B2C buyers aim to be at least 70% confident in their buying decision before they pick up the phone.
The Missing Element in Sales Training: Mastering Resilience
Optimistic salespeople sell 56% more, but how do they stay positive?
Unconditional Gifts: The Key to Influence – Part 1
When does the law of reciprocity backfire? When your "gift" isn't a gift.
The Psychology of Priming: Enhancing Sales Receptivity
Because words matter. But more importantly, their order matters.
Mastering the Process: Inside the Mind of a High Achiever
Behind every high achiever is a system for success. Jay was new to sales and the ideal subject for my experiment.