Flattery Through Storytelling
Story-based ads, when done well, can flatter the audience in a way that overcomes suspicion.
2025-10-08T15:15:38+00:00By Jeff Sexton|
Story-based ads, when done well, can flatter the audience in a way that overcomes suspicion.
2025-10-06T17:05:35+00:00By Sticky Sales Stories|
Whoever came up with this script is a total rock star.
2025-09-18T14:36:14+00:00By Jeff Sexton|
Ads that flattered the customer outperformed others by 50%!
2025-09-02T01:59:24+00:00By Advertising In America|
Business owners know too much. And "educating the customer" is one of their worst mistakes.
2025-08-25T14:41:51+00:00By Leah Bumphrey|
I love writing distinctive copy for all my clients. But this one is interesting. Nobody suspects I'm that voice.
2025-08-25T14:43:09+00:00By Advertising In America|
It is by definition derivative. What are other people saying? It'll say that too.
2025-08-19T15:44:46+00:00By Sticky Sales Stories|
Ogilvy almost left Rolls-Royce defeated, but 1 comment changed everything.
2025-08-18T15:58:30+00:00By Johnny Molson|
AI is right for your business, if you don't think your business is terribly special.
2025-08-13T01:14:45+00:00By Sticky Sales Stories|
It starts brilliantly. But by the end it's a participation ribbon.
2025-08-11T20:17:24+00:00By Elliott Stark|
Confused companies spend thousands on SEO writers of ill repute who produce little benefit.
2025-08-05T16:26:40+00:00By Sticky Sales Stories|
In 2022 they sold 61,661 cars. 2 years later it's 33,320. Just shy of a 50% decline. How? Why?
2025-08-01T00:29:11+00:00By Dave Salter|
At first, I thought it was a hoax. But there's a method to this brand's positioning worth serious scrutiny.
2025-07-30T00:26:13+00:00By Paul and Jan Stitt|
Don’t fall into the trap of using safe, tame, lame ads. It feels tried and true, but it's a road to nowhere.
2025-07-23T01:18:03+00:00By Elliott Stark|
The most effective writing for websites is like feeding your dog the pill inside the cheese.
2025-07-22T22:44:07+00:00By Elliott Stark|
Businesses that employ typical SEO writing repel customers and sound like they suck.