It’s Getting Harder To Find Good Workers. Why?
People are being more careful about where they invest their lives. And they're watching you.
The Phone Is Ringing Less This Year For Everyone
Something has changed for a lot of companies. Buyers are hesitant.
Trust Is Already Deciding Your Prices (You’re Just Not In The Room)
Low-trust businesses pay a kind of tax for being low-trust.
Busy, Booked… and Still Broke
My explanation to a home services company with record call volume & jobs completed, but shrinking profit.
Marketing, Marriage, And The Trust Equation
What rebuilding my marriage taught me about winning customers.
Winning in Hard Times: Why Most Businesses Shrink and a Few Roar Back
When consumer sentiment tanks, buying becomes emotionally loaded.
Aspiring to Go Viral Is Lazy
I wish every business owner could go viral once, so they could realize how little it actually moves the needle.
Which Marketing Strategy is Most Effective?
Growing a business requires two types of strategies: Overarching Marketing Strategy and Message Strategy.
How to Become Famous on a Small Marketing Budget
There are 3 main levers that can help you become famous and wealthy.
Is ROAS the Crown Jewel of Marketing Metrics?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
Should I Put Pricing on My Website?
Both B2B and B2C buyers aim to be at least 70% confident in their buying decision before they pick up the phone.
SEO Is A Scam – What You Need to Know in 2025
Our first request is a list of SEO changes made over the past 3 - 6 months. 9 times out of 10, no changes were made.
Marketing Funeral Homes: Balancing Sensitivity with Strategy
How do you sell something people resist thinking about? For example: funeral homes.
Are Marketing and Advertising the Same Thing?
The difference between the two isn't just academic, it affects how you'll budget and lead.
Brand Building vs Sales Activation
95% of your potential customers are not currently looking for you, but they will someday.