Three Lessons From A GOOD Comcast Service Story
Squeaky wheels demand grease, and when they don’t get greased, they squeak louder and louder and louder. Social media has provided them an amplifier of unprecedented volume and duration.
A Shockingly Accurate Way To Calculate Your Market Share
I’m guessing you don’t know how much your competitors are doing each year? I bet you’re wiser than you think.
“How do we modernize our marketing?” [AMA]
There’s a real danger in the word “modernizing” your marketing because we tend to immediately leap towards thoughts like, “Well, I need to be on Snapchat.”
What’s On Your To-Don’t List?
As part of a recent self-exploration of how we’re measuring success, my friend and mentor Michele Miller suggested coming up with a to-don’t list.
Chick-fil-A Let Me Down!
We hold the places we adore to higher standards. Chick-fil-A’s the most beloved fast-food restaurant in America. The Cathy family developed a lengthy list of systems, policies, and procedures – observable behaviors...
3 Essentials For Turning Strategic Planning Into Strategic Doing
Quick! Show of hands—how many of you even remember where you put your strategic plan for 2020? Okay… Not so great…
Modernizing The Buying Funnel
In our combined 50-plus years of doing this, we’ve learned sales resistance and loss of repeat and referral customers comes from one of two places.
Six Ways Sales Pros Can Create Great Word-Of-Mouth
While there’s no denying that we love to complain through Twitter and Facebook, people do talk about the great customer experiences they have.
Who Cares?
Who cares? 148.7 people, apparently. Dunbar’s Number has ramifications in social media, sure, but for small business, it has far more to do with marketing and influence and the importance of delivering a delightful customer experience.
How do you turn work off around your family when you work remotely?
Over time I have learned a few things that I believe help.
The Best Three Words of Leadership Advice. Ever.
In a world where it seems like every self-proclaimed street corner thought leader has a hot take forged from their Platitudes & Aphorisms Magnetic Poetry set, take the road less traveled by.
How To Calculate Your Marketing Budget
When budgeting long-term for marketing, you can save yourself a lot of money by buying in bulk or buying in advance.
10 Reasons NOT To Hire A Good Writer
Paradoxically, while AI and affordable, ubiquitous access to good writers may suggest a radically diminished demand—and cost—for great ones, the opposite appears to be true.
10 Marketing Lessons From Garth Brooks
Even though he couldn’t possibly interact with everyone, he specifically circled the round stage and made eye contact with someone at each point before he moved on.