Psychology & People

Derby Cars and Critics Both Race to the Bottom. But Your Leadership Must Not.

2023-10-13T15:25:00+00:00By Kevin Skaalure|

Everyone is having a grand time and you did it. But this one guy dropped a screaming F-bomb E-V-E-R-Y T-I-M-E your company truck drove by.

2024-03-15T17:12:31+00:00By Jeff Sexton|

People come for the freaking princesses and all the other cool characters they fell in love with as a child.

2024-03-15T20:51:45+00:00By Ryan Chute|

Do you want a quick sale or do you prefer building a solid customer base you can retarget for future transactions?

2024-03-15T17:13:45+00:00By Jeff Sexton|

There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.

2024-03-18T17:00:47+00:00By Matt Willis|

Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.

2024-03-18T16:58:37+00:00By Leah Bumphrey|

Gruntled is the kind of word that when a listener hears it, the business will know they heard it, and know their ad worked.

2024-03-15T17:15:03+00:00By Jeff Sexton|

We demand conflict, tension, and drama — be it in sports, books, movies, or advertising.

2024-03-15T20:36:54+00:00By Ryan Chute|

How to craft a memorable sea shanty that beckons brave adventurers to the Nautilus.

2024-03-18T16:25:06+00:00By Matt Willis|

Spoiler Alert… Gaston doesn’t get the girl, and you likely won’t get the customer if you take his same approach.

2023-10-13T15:25:44+00:00By Kevin Skaalure|

I crooned: “Why didn’t I find her 30 years ago?”

2024-03-15T17:17:40+00:00By Jeff Sexton|

Is the story of Rocky really about boxing? Or is it about an underdog’s epic journey? Great ads are like that too.

Without a well-structured strategy, owners often end up bobbing in the water with no landmarks in any direction.

2024-03-15T20:39:15+00:00By Ryan Chute|

A warning for the s*** you should never pull.

2024-03-15T17:20:31+00:00By Jeff Sexton|

There’s a REASON why for every conflict we always want to know “who started it?”

2024-03-15T21:02:40+00:00By Aaron & Kelsie Kleinmeyer|

We have a couple of meaningful plaques in our chapel telling the story of our bells - but where else? Where does almost everyone go at least once?