Writing & Message

Triple B’s of Writing TV Ads (Bad, Boring, Brilliant)

2023-11-13T21:00:22+00:00By Ryan Chute|

According to Robert H. Smith, adults watch TV between 13 to 23 times longer than PC and mobile, respectively.

2023-11-14T16:30:29+00:00By Jeff Sexton|

Nail this question and you’ll have the beginnings of a powerful branding campaign with an advocated position.

2024-03-15T20:42:16+00:00By Ryan Chute|

When people are bored, they tune out, stop paying attention, and don't remember your brand.

2024-03-18T16:17:19+00:00By Leah Bumphrey|

Companies cut corners with AI generated campaigns thinking nobody can taste the difference.

2024-03-15T17:06:11+00:00By Jeff Sexton|

There’s a meme about texting slang that’s worth studying if you want to create powerfully persuasive advertising.

2024-03-15T17:08:28+00:00By Jeff Sexton|

She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.

Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.

2024-02-19T20:58:59+00:00By Luis Castañeda|

Testing and experimentation are at the heart of Ogilvy’s approach, and Google Ads offers abundant opportunities for this.

2024-03-15T17:12:31+00:00By Jeff Sexton|

People come for the freaking princesses and all the other cool characters they fell in love with as a child.

2023-10-12T16:18:26+00:00By Leah Bumphrey|

Good writing can make people pause. For just a minute. And it makes all the difference.

2024-03-15T20:51:45+00:00By Ryan Chute|

Do you want a quick sale or do you prefer building a solid customer base you can retarget for future transactions?

2024-03-18T16:58:37+00:00By Leah Bumphrey|

Gruntled is the kind of word that when a listener hears it, the business will know they heard it, and know their ad worked.

2024-03-15T17:15:03+00:00By Jeff Sexton|

We demand conflict, tension, and drama — be it in sports, books, movies, or advertising.

2024-03-18T16:25:06+00:00By Matt Willis|

Spoiler Alert… Gaston doesn’t get the girl, and you likely won’t get the customer if you take his same approach.

2024-03-15T17:17:40+00:00By Jeff Sexton|

Is the story of Rocky really about boxing? Or is it about an underdog’s epic journey? Great ads are like that too.