Flattery Through Storytelling
Story-based ads, when done well, can flatter the audience in a way that overcomes suspicion.
If you want people to trust your business, you must trust them first.
How a small roofing company increased referrals from 6% to 32% without resorting to bribery or begging.
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
These actually are using fear, but the crazy ass personification allows it to be comedy.
Brevity and memorability make them effective in social media, TV, and radio.