Are You a Real Man?
At first, I thought it was a hoax. But there's a method to this brand's positioning worth serious scrutiny.
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
These actually are using fear, but the crazy ass personification allows it to be comedy.
Brevity and memorability make them effective in social media, TV, and radio.
It's a shared experience everybody has gone through so people feel something.
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
They remembered their core audience and spoke to the passion and emotions involved.
Are we building for speed, or are we building for staying power?