Identity-Based Branding
Brands that powerfully appeal to identity can not only charge more, they can make it a point of pride.
If you want people to trust your business, you must trust them first.
How a small roofing company increased referrals from 6% to 32% without resorting to bribery or begging.
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
These actually are using fear, but the crazy ass personification allows it to be comedy.