Why this Nike Ad was actually a FAILURE
It was brilliantly written and exquisitely produced. But they forgot who usually buys Nike.
Brevity and memorability make them effective in social media, TV, and radio.
It drove Domino's best sales day ever. Tap into the power of shared experience.
Start these today to attract more relational buyers, the kind that build the most profitable businesses.
It's a shared experience everybody has gone through so people feel something.
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
They remembered their core audience and spoke to the passion and emotions involved.
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.