How $1,500 of Flea Market Garb became Banana Republic
Banana Republic was founded by 2 journalists with the dream to make a little extra money so they could travel. Little did they know they would create a fashion juggernaut.
Learning From the Legends: The Ronseal Phrase
Don’t be deceived by the apparently artless, “just tell it like it is” nature of the ad. The slogan even made it into the Oxford Dictionary of Idioms and was repeatedly used by then-Prime Minister David Cameron.
Two Marketing Lessons From William Shatner and Blue Origin
Hell, before this event I hadn’t even heard of Blue Origin. I knew Bezos had a private space program, but never knew the name.
Art is Not Subjective.
If you have the right artist, they make their decisions consciously and objectively for the purpose of drawing attention. And they do it using an invisible ally.
Mom was right, your so-called friends are using you.
Just like the friends that go to your neighbor’s party when the freebies are gone, Transactional Customers mooch from you until there’s nothing left to give.
The Most Important Search Engine Isn’t Google — And Why Local Businesses Need to Be Optimizing For It
It’s actually an “omnipresent” rather than online-only search engine.
Beachheads
A beachhead is a defended position on a beach taken from an enemy by landing forces from which an attack can be launched. In business, beachheads are found where competitors aren't willing to go.
A Trip to Italy Changes Everything for Starbucks
How a sip of espresso at a piazza in Italy transformed the coffee industry in North America. It seems obvious now. But trust me. This idea was crazy.
Media’s Dirty Little Secret
I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.
Growth, Blindspots and FOAG
When a customer answered with FOAG (Fine, Ok, Alright, Good), our staff challenged them. “Really, it was just ok?”
Consistency Is The Key To Success – A Look Into Digital Presence
One of the first questions a business owner will ask is, "what makes this form of marketing worth their time?"
How to Build an Empire in Uncertain Times. The story of Wrigley’s
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. Learn how they broke into the big time when they actually had nothing to sell.
Iron Chef Branding — 2 Practical Steps that Work in the Real World
Whip up that gourmet message, not from scratch, and not by following a predetermined recipe, but by making use of whatever ingredients are already on hand.
There Is No Word-of-Mouth “Marketing.”
Word-of-Mouth is now more critical to business success than at any time since the dawn of mass media. And yet you can’t make a customer talk about you.
Empire Builders #003: Trump Decoded
It doesn't matter if you love him or hate him. Learn the 7 communication strategies he used to create his tribe and how you can use this to build yours.