What “Experts” Get Wrong About Disney — And Why It’s Crucial to Growing Your Business
People come for the freaking princesses and all the other cool characters they fell in love with as a child.
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.
"In the absence of an emotional connection, people always choose the lowest price."
Use too much fertilizer and your business will smell like manure.