case studies

Say Cheese Now Smile

2023-10-13T15:26:14+00:00By |

When you set a course to entertain, persuasion can still be a destination. The limerick can be your vehicle. It’s persuasion with the top down. The clown car body encases a Honda engine (colorful, but reliable).

The Exaggerations that Tell the Truth

2023-10-16T16:33:38+00:00By |

The more we treasure something, the higher our emotions run in relation to it. Tell a mother how ugly her baby really is and you’ll see what I mean. And this is a very useful phenomenon for the ad writer.

Naming the Disease

2023-10-16T16:34:11+00:00By |

Nobody knew bad breath was a destructive social ill until Gerard Lambert pointed the blinding spotlight of his ads at the dangers of halitosis as a means of selling Listerine.

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