Say Cheese Now Smile
When you set a course to entertain, persuasion can still be a destination. The limerick can be your vehicle. It’s persuasion with the top down. The clown car body encases a Honda engine (colorful, but reliable).
Squeaky wheels demand grease, and when they don’t get greased, they squeak louder and louder and louder. Social media has provided them an amplifier of unprecedented volume and duration.
Yes a few customers will take advantage. Get over it. A Courageous Offer opens up the customer floodgates. The money of the many will wash away the bad taste of a few.
“Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products...”