Cadillac’s SEXY Brand Revival Strategy
It takes vulnerability and bravery to address and dismiss like this, which is why it's not done that often.
Anacin’s Marketing Lessons – USP or Feelings?
They forever changed how medicine was marketed, but people misunderstand why it worked.
The UPS Strategy: Innovation at Every Turn (Except Left Turns)
A poor 19-year-old saw an opportunity in telegraphs. Now UPS has over 500,000 drivers. How?
The EASY Way to Win People’s Hearts!
The silhouettes and story worked wonders. You know something's a big deal when it's spoofed on Family Guy.
Unconditional Gifts: The Key to Influence – Part 2
In sales situations, most of these gifts don't cost any money and customers respond to them.
The History of Franchising – Making Millionaires
What's the story behind it all? And what kind of person becomes a successful franchisee?
PROOF That Direct Mail ACTUALLY Works!
It has been attributed to $2 billion of subscription sales, this letter. It was unbeaten for 28 years.
From Scientist to Snapshot: How Kodak Made Photography Easy
It was the 5th most valuable business in the world for a reason. What did they do right?
This LEVI’s Campaign did SEXY, their way!
The marketplace that was not excited and the price point was too high. They ran this ad and it blew the doors off.
The Cabbage Patch Kid Craze: Scarcity Meets Storytelling
Why did the world go nuts for these ugly little dolls, and how can we use that?
The Campaign that SAVED Cadbury
They did not want to do this ad. A gorilla sits there for 60 seconds.
The Etsy Story: How They Listened and Learned
A tech-illiterate artist started Etsy when building sites was scary-hard. Why'd he succeed?
How Xero Shoes Found Success Ruling a Tiny Niche
How they bootstrapped (no pun intended) to dominate minimalist running.
FedEx: How a Ridiculed Idea Revolutionized Shipping
Got a C for the idea in school. Lies. Forges. Gets arrested. Gambles his last $5000 in Vegas. And changes the world.
How Many Pancake Restaurants?
Specializing creates your position at the top of a small list rather than competing in a bigger (harder) list.