Stronger Ads: Are They More Harmful Than Good?
Well crafted ads that instigate emotions are sure to put someone in a tizzy.
Griffin Service – Pt. 1 – Tom Casey is an S.O.B.
Most companies send 1 piece to 100,000 people. Tom Casey would send 10 pieces to 10,000 people. It made all the difference.
Storytelling & Showmanship: How Memories & Experience Are Created
“Showmanship and storytelling don’t change objective reality, but they do change perceptual reality.” - Roy H Williams
Just Do It – Nike – The everyday athlete anthem
Facts tell, but stories sell. Nike needed to relate to the everyday athlete.
Chevy’s Holiday Message: How to Bury the Brand
Chevy deserves high marks for attempting something not bathed in beige. But being bold won’t ensure you are loved.
Jenga – Take a block from the middle…
Her mom sold the house. Car has been towed away. Sold 0 units. Then she learns to demonstrate it being played.
Candy Lady Secrets: How to Make Customers Feel Like They’re Winning
It was always her line that drew a crowd. Why?
Kayak – The lifetime value of a customer
They made billions with a referral strategy while losing 80 cents of every dollar spent on a visitor's first click.
PIT – Pit Crew Training to Business Training
Ben Cook describes how brilliantly trained NASCAR Pit Crews inspired an amazing business consulting division.
The Push-Pull Method of High-Performance Lead Generation
When your brand design language mismatches your business model, you run into trouble.
Category vs. Product vs. Client-focused Ads
We’ll give you good and bad advertising examples to give you a more concrete idea of what works and why.
Poo-Pourri – 100,000 5 Star Poops
This is the part that everybody ignores when it comes to campaigns where there’s a viral video.
One Question to Powerful Branding
Nail this question and you’ll have the beginnings of a powerful branding campaign with an advocated position.
The Problem With Predictable, Common Ads
When people are bored, they tune out, stop paying attention, and don't remember your brand.
Text Slang and Persuasive Superpowers
There’s a meme about texting slang that’s worth studying if you want to create powerfully persuasive advertising.