The Michael Kors Story: Adaptability and Building a Brand
Brave, bankrupt and brilliant. The young model bounced back.
Brave, bankrupt and brilliant. The young model bounced back.
With free samples and a patent, how a family created a tradition from thin air and held 90% market share.
Dr. Adam Grant's breakthrough research drastically improved results -- repeatedly -- and fostered purpose with context.
They opened 100 markets in 18 months but users weren't discovering Angie's online.
Reimagine and eliminate the friction… What they did over decades to keep Wonder Bread at the top.
Do you actually want to be a leader in your industry? Copycats never lead the pack.
In marketing, like any other story, you need the courage to take the risks necessary to create something truly memorable.
Nobody wanted to dye their hair and it took 3 years for Good Housekeeping to accept their ads.
The CLA tool can fix blind spots, avoid stagnation, and boost growth, but it takes vulnerability as a leader. Ryan is a perfect case study.
They faced Gillette's 70% monopoly and never blinked. Bought their own factory and marketed direct to consumers.
27 years old and bankrupt, Pete had an itch that wouldn't go away. Hear the story of his $100 million side-hustle.
The safe, easy choice wins out over the potentially better choice that carries more risk.