Predictability: The Silent Assassin of Storytelling?
In marketing, like any other story, you need the courage to take the risks necessary to create something truly memorable.
How Clairol’s Bold Campaign Transformed Norms and Ignited Demand
Nobody wanted to dye their hair and it took 3 years for Good Housekeeping to accept their ads.
Uncovering the Hidden Barriers to Business Growth
The CLA tool can fix blind spots, avoid stagnation, and boost growth, but it takes vulnerability as a leader. Ryan is a perfect case study.
How Harry’s Found the Perfect Edge in a Dull Market
They faced Gillette's 70% monopoly and never blinked. Bought their own factory and marketed direct to consumers.
Chomping at the Bit for Success: The Unlikely Story Behind the Empire
27 years old and bankrupt, Pete had an itch that wouldn't go away. Hear the story of his $100 million side-hustle.
Are You The SAFE Choice? Or, How One Weird Trick Boosted Sales by 30%!
The safe, easy choice wins out over the potentially better choice that carries more risk.
How Sun Bum Used Guerilla Marketing to Take Over the Beach
Literally radio stations would be getting calls going, “What is this ape that we keep seeing everywhere?”
Repurpose The Proven
The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.
Never Stop Framing & Adapting. Marketing Lessons from G.I. Joe
Hasbro invented the term action figure and was the first to advertise toys on TV.
How Hot Wheels Beat Matchbox. When Imitation Becomes Innovation.
Why 10 Hot Wheels are sold every second. They saw what was lacking in the competition.
She took a gamble and bet on girls. How Barbie defied expectations and won.
Focus group mothers literally would say, “Is this a gift for my daughter or for my husband?”
Your Best Defense Against Employee Turnover: Development
A 90-minute conversation changed everything. A mass exodus was averted and a $2.8M home services company grew to $5.2M.
The Two Universal Appeals — Understanding the “Cult” of Cult Branding
1. You are special. 2. It’s not your fault. What is your advertising doing to communicate those appeals to your prospects?
Calamine Lotion or a Chainsaw?
Silly sales jargon and industry-speak are the sand traps of marketing. Avoid them in your ads if you want to break par.
6 Overlooked Truths For B2B Marketing Success
B2B sales are intensely personal for the main decision-makers in the process. If things blow up, they suffer tremendously.