Irresistible Marketing – Why Stories Sell & Facts Don’t
Gurganus was right. Stories only happen to people who can tell them.
The 7 Truths of Sales Activation – Calls to Action That Work
Customers are jaded, experienced, and hard to fool. So don't try.
How Do I Reduce Churn and Keep Customers Longer?
Every relationship is always doing one of two things: getting deeper or slowly fading.
The “Hail Mary” Trap: Why One Great Ad Won’t Save Your Brand
There's no "killer bell" that would have conditioned Pavlov's dog in a single ring.
The Secrets To BUILDING Trust In Marketing
True trust is only garnered over time. But you can also affect superficial assumptions.
Don’t Be an Egg-Laying-Woolly-Dairy-Pig
You instinctively know what that phrase means. Trying to please everyone satisfies no one.
I Did Not Watch Bad Bunny. It’s Not Why You Think.
The ads now cost 213 times more than they did in 1967. Worth it?
How Do I Find More Customers Like My Best Ones?
The best customers self-select; they hear your story and think, “this is for me.”
How do I Make My Marketing More Effective?
You might not need to spend more money. First, evaluate what you are doing and why.
Frappuccino: The Summer Fix That Rewrote Starbucks’ Future
Schultz, a coffee purist, wasn't on board at first. But slow seasons can open minds.
How Do We Build a Customer Loyalty Engine?
"Reward programs" miss the mark entirely, because people are loyal to those they trust.
Strategy vs Tactics. The Truth About Building Ads That Work
Forget gimmicks. What can I say that's true that people would actually accept as the truth?
The 1% Fallacy: Measuring the Wrong Moment of Truth
AI is not a traffic source. It’s a decision source. And that distinction is everything.
Is Print Dead? Why Powerful Messages Outlive Every Medium
What's the big advantage? People can reread it. But only if it's worth it.
Why Marketing Feels Less Predictable Now
Owners want to try various messages in uncertain times, but this resets your brand's progress.