Character, Characters, and Advertising
No one will believe that a business owner has character unless he’s willing to be seen as “quite a character.”
Does offering multiple products and brands hamper your ability to make the sale?
Here’s how John tailored his marketing strategy to cater to the different types of search intent.
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
You can chart your course using custom traffic events, specific actions, or occurrences on your website that you think are significant.
It takes courage and confidence to bundle. But done right, you will increase your conversions, average sale, and profit (C.A.P.).
Chart 3: Why small companies and large companies require opposite media strategies.