The Slow Season Fallacy of PPC Advertising
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
13 Ways to Give Your Online Presence Some Spark
Establishing an online presence can seem like a daunting task. But there are several ways to spruce up your digital presence, and some hacks are easier than you think.
How Google PPC Inflation Has Made It No Longer Affordable To Do Lead Gen
It is serious, and it is having a huge impact on your bottom line.
Blogs Are Not Dead: Why Your Business Needs One
Cultivating a consistent blog will increase your website's performance with search engines and overall web traffic.
Perkolatr. The Most Important Business App You’re Not Using
Perkolatr will change everything. Should you be on it?
Most Facebook pages for companies are sick. Here’s how to get yours healthy.
If you are not reaching 30% of the people that like your page, your page isn't healthy. It doesn't have to be that way.
Digital Marketing: More Than a Website
I always have business owners clarify exactly what “digital presence” means to them. A lot of times, their response starts with a long, thoughtful pause.
How to marry brick and mortar with online retailing. The Canada Goose way.
Canada Goose is the second fastest-growing luxury brand in the world.
Eyeballs, hope and steaming piles of crap
I get asked a lot about the effectiveness of advertising and which ones are the most effective. The buzz for entrepreneurs these days is social media.
7 Modern Marketing Myths & Why They’re Dangerous Even When You’re Not Falling for Them
Following the zeitgeist is easy. Good branding is hard.
True or False: Posting On Facebook At Peak Hours Will Increase Your Reach
People keep asking, “Why have you not mentioned about posting at certain times? Mainly posting when more people are on the platform.”
When 3,500 people like your Facebook page but your posts only reach 38 of them
Most businesses don’t even reach 5% of their following. They allow it to happen because they don't know what a healthy page looks like.
Facebook and John Deere 9620RX are both powerful tools I don’t need
In the beginning, connecting with long-lost friends was nostalgic. It was fun to catch up and reminisce about things long gone. Then the world changed.
4 Concealed Triggers Making Facebook’s Algorithm Suppress Your Reach
“Our posts look so good! Why is our reach so low?” Your content is shiny, elegant, nothing short of brilliant. Yet nobody is seeing it.
The Most Important Search Engine Isn’t Google — And Why Local Businesses Need to Be Optimizing For It
It’s actually an “omnipresent” rather than online-only search engine.