How Measuring Success Shapes Every Advertising Decision
Your time horizon determines your strategy, and whether it works long-term or not.
I find communication problems funny.
I stumbled upon a beautiful way to go through life while listening to John. It can make the boss's job lighter.
Which one are you?
“Are you a firefighter or a business owner?” If you answered both, you’re not growing.
The water was like glass.
Dad subscribed to "Work hard, play hard." And in his words, I'm lazy. Not untrue. But that opens up its own possibilities.
There are only two ways we break a business
People think, “If I just had more leads, then everything would be…” But when more leads show up, new problems do too.
Advertising Has Been Outlawed. Now What?
The thought experiment is this: If you had to turn up the lever on something that isn’t advertising, what would it be?
Whose Bentley is that?
The boss drives a Bentley to work. What happens? Employees think, “I bring in all the sales. I paid for that."
September is the new January! Why not?
The nice thing about milestones is you, yes you, get to choose when the mile starts.
Starting Takes Courage. Staying Takes More.
Ask yourself: has the plan failed, or have we just reached the point where courage needs to become endurance?
Afraid of the Camera? Your Business is Paying the Price
When you start doing something, all of a sudden it becomes easier to continue. It's the law of momentum.
Stairs to your North Star are worth the Climb
In life and in marketing, keeping stuff easy on one level seems… Smart. But is it really?
The AI Nervous System Still Needs Direction and Belief
AI can speed you up, but it won't notice you're walking in the wrong direction.
The Hidden Skill Behind Every Great Ad
Every terrible ad that's ever hit the airwaves was approved by someone. Think about that.
Kindness Is Free
Observations after 3 decades of returning to my Happy Place. Why does everyone line up for Tommy's Hot Dog stand?
Why Great Brands Are Unreasonable
Most people have no idea the Pirelli calendar exists. That may be part of why it works.