Labels are tattoos on your brain
The label is based on absolutes, like everything is binary: black or white, truth or lie, right or wrong.
These dreams are made of these
Our son, not yet 16 years old, left home. He has a dream to play professional baseball. I love dreams, but they come with sacrifices.
Get the kid a Grammy
The batter flopped around on the ground like a salmon. Tyler, from shortstop, yells out, “Get the kid a Grammy. He’s acting the hell out of it.”
To all the things you owned before
Accountants are mostly historians. They use past data to predict the future. Marketers are writers of the future and use words to create it.
Brand it Like Bogie
Four simple-as-dirt branding lessons from Casablanca on how to become irresistible to customers & impervious to competitors.
The dark side of business is a villain
In the pursuit of money, people do terrible things. That’s not you. But the darkness that clouds the community lingers through your life.
Time to do the Opposite
My first reaction was, “Who does this?” It doesn’t make sense… until you really digest what’s transpiring. This applies in business just as well as sports.
KFC – The secret 11 herbs and spices
He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies.
The key to happiness
This year’s team only has two returning players from last year. One of them is my son. He thinks I’m full of crap.
Nike – It took them seven years to break $1M in revenue
Nike goes from distributor to shoe manufacturer to work directly with the customer.
All Hat and No Cattle (Part the First)
Being an authentic leader is as simple a concept as there is: Be who you are, warts and all, at all times to all persons.
What firefighting taught me about business
Once we helped the fire department roll out their hoses, Kenny started acting like Lieutenant Dan in Forrest Gump.
Are You A Wiener Dog? Last Chance to Commit
People say, “follow your passion, follow your passion, follow your passion.” Those people are idiots.
Wiener Dogs Forever: The Power of Crowd Promotion
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.
What a fool believes
The gatekeeper job does not belong to Facebook or Twitter. You are the gatekeeper. Keep fools away from your airwaves.