Milton Friedman should not like your advertising.
An opportunity to save money today overshadows an opportunity to make money tomorrow.
Marketing lessons I learned from Dad
His friends questioned where he was. Mom wouldn’t tell ‘em. They feared there weren’t enough eels for everyone.
Empire Builders: VW Beetle – Hippies Endorse THE German MAN
Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency.
Empire Builders: Burt’s Bees – The accountant was only?!?
They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars.
Dollar General – What 75% of Americans won’t believe
75% of all Americans live within 5 miles of a Dollar General. Here's how J.L. Turner created this empire.
Empire Builders: Netflix – known for one thing; twice.
It is not the strongest or most intelligent of companies that become empires. It is the company that is most willing to adapt.
Three Smooth Stones
Generosity is important to creating positive vibes for your business. And your time is more valuable than money. It’s a limited resource.
Cowards, Cow-words and tails between your legs
Are you writing ads with your tail between your legs? If you’re not acting like the young bull with nothing to lose, someone else is.
Your Business Culture – Asset or Liability?
Neglecting your culture opens the door to liabilities that will hold you back, especially as you grow.
What the Bible teaches us about advertising
There is a natural order with advertising and time in the first 40 weeks. Respect it and win. Abuse it and risk wandering the desert.
Gaggia Espresso Machines had a problem
This is a lesson of overcoming resistance to new innovations. What to do with unwanted oily film? The answer built an empire and even changed how fine espresso is judged.
The Custodian of Hospitality
Covid-19’s impact on business and the decisions needed for survival are Frostian. But don’t lose your way. Survival depends on Frostian decisions.
An interview with a small business that applied the Wrigley formula
He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy.
They wanna lock up Big Don
Donny is so popular in his town folks set up a Facebook page in his honor. The old woman next door doesn’t like him. Actually, she hates him.
The birth of Play-doh. A cleaning agent becomes a toy.
Observing how your customer is using your products can lead to new product ideas and maybe even save your company.