You’re not one of “those” dealerships
We’ve been conditioned - when they stick out their hand out and say “trust me,” we grab our wallets and run the other way!
Intel – What would a new CEO do?
Transforming a business is never easy, but when is the right time to do it? Learn a valuable question to ask yourself.
An Introduction to Wiener Dog Marketing
Roy: You can’t get attention with precision lawn chairs. You can’t get attention racing riding lawnmowers. But wiener dogs will win.
Are we about to see a New Netflix?
Netflix better take care not to fall for the same mistakes Mr. Goizueta made with the launch of New Coke.
Donald Trump, Colonel Zeller & the Strange Power of Hatred
Newton's law in action. Intense passion from your anti-customers provokes an equally intense reaction from your happy-yet-silent customers.
Adding Story-Doing to Your Story Telling
Imagine somebody wants to document your (presumably) unique company culture. You invite her to one of your morning meetings. Now, does her observation confirm or contradict your ads?
The Missing Link to Getting Greatness From Your Designer
You finally receive the design, but it just really didn’t hit the mark. That's because of a poor (or nonexistent) Creative Brief.
David and Goliath – Don’t play Goliath’s Game
Don’t try and beat your competitor at their game. Change the rules.
Curiosity did not kill the cat
Why do some customers not buy from you? Be like that two-year-old and constantly ask why. Discover answers no one has before, and you’ll find profound truths to your whys.
No assholes allowed
Remove the poison quickly and surgically. Although they’re high performers bringing in new money, they’re rotting it one asshole move at a time.
Empire Builders: Lego – 6 billion pieces stepped on
From a homebuilder to the largest toy manufacturer in the world, Lego is a family business that has a history of innovating.
Strategy Vs. Culture
Anyone can copy your STRATEGY, but no one can copy your CULTURE. It is unique to your business and your business alone.
Middle Truth
The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.
Leadership and the Little Voices
According to recent research, most of us are focused on our own performance anxiety: monitoring how we’re doing during a meeting instead of listening.
Doordash – Ding, dong, your food is here; how food delivery became an app
How well do you know your customer? What would you do to get to know them better?