No Such Thing As Neutral: How Every Employee Shapes Your Business Legacy
The adage "a chain is only as strong as its weakest link" resonates with undeniable truth.
Benefits Package Evaluation: What Really Matters To Your Team?
How to structure your perks to attract, engage, and get your desired return.
(Anti)Predictions in Marketing for 2024
We love stories of the next big thing. But the “thing” is rarely next…or big. So what will be true next year?
Post-Hire Interviews: The Only Way To Discover Crucial Insights
Employees generally set their priorities based on reactive factors that are hidden from management.
Customer Loyalty Is a Two Way Street
I wish I could just call “my guy” and get it over with. But all too often we are let down after the service.
Beyond Tenure & Attitude: Building a Team To Keep Up With Your Growth
Some employees find a specialization and excel as the company grows. Many don't.
Personal Touch: REQUIRED
AI can create content for you. But it can't reach out and create meaningful bonds with relational buyers.
I Hate a Roman Named Status Quo!
Mr. Status Quo preys on people and makes them fearful of failure. He even takes the shape of friends and family.
Candy Lady Secrets: How to Make Customers Feel Like They’re Winning
It was always her line that drew a crowd. Why?
Why You Need to Rethink Your CSR Department
If the people speaking to customers are mere “Order Takers” with no empathy, you’ll damage your brand.
The Overlooked Strategic Value of Processes, Procedures, & Standards
With business, unlike art, variety is the enemy of success.
When you exist to serve, all you need to do next is invite people.
What a book I read at age 7 can teach you about business growth. It starts with connection.
Not all who wander are lost. Unless your brand’s marketing wanders.
Chasing shiny new frontiers means you never get traction anywhere.
So can you handle the truth?
The truth is built on what the data actually tells us about your business’ performance. But most owners don't trust theirs.
Story, Culture, and Experience – Align all 3 to become a world-beater.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…