Farming Versus Fishing
It's attractive to fish for customers, reeling in a huge catch with flashy sales. But only farmers can create a bumper crop of future revenue.
Navigating From the Rear View Mirror
Focusing on business output metrics instead of customer-centric input metrics leaves you with little insight into how to improve and grow.
Feeling Spring Sluggish? Tap Into The “Vacation Effect” For Your Business
The best time to plant a tree was 20 years ago. Or right now. The same applies to crafting your branding & strategy.
Repurpose The Proven
The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.
How To Build a Multi $100 Million HVAC and Plumbing Company
80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?
Can You Be Replaced? Why Succession Planning Matters Now
If someone did the administrating, could you find a better use of your time to increase the company's value?
Your Best Defense Against Employee Turnover: Development
A 90-minute conversation changed everything. A mass exodus was averted and a $2.8M home services company grew to $5.2M.
Empowering Employees: The Surprising Solution to Stagnant Business Growth
After Sam stopped micromanaging, revenues grew 81% and turnover rate fell from 47% to 0.
How Flexible Workspace Strategies Can Benefit Your Business
Work from home? Cubicle? Open office? Here's what to consider when you're making those plans.
Is Your Sales Team Falling Victim to the False Consensus Bias?
Your people may overestimate the extent to which others share their beliefs and behaviors, which creates blind spots.
Building Business Resilience: The Entrepreneur’s Guide to Maintaining a Positive Mindset
Resilience isn’t about avoiding failure; it’s about bouncing back from it.
Paradise Won’t Be Found By Your Dashboard’s Light
What are you monitoring and why? Because you can only monitor the outputs, but you CAN control the inputs.
Taming The A.P.E. (Advertising Performance Equation)
Any business can plot four key variables into a series of algebraic formulas to predict their marketing results.
Never Train On The Nerve
Leave some in the tank. All that extra “messaging” you want to stuff in the ad ends up trying the patience and goodwill of your audience.
Project Management 101 For Businesses: Don’t Solve Problems. Prevent Them.
Project management is all about making obstacles have less impact on your ability to deliver results.