Personal Touch: REQUIRED
AI can create content for you. But it can't reach out and create meaningful bonds with relational buyers.
I Hate a Roman Named Status Quo!
Mr. Status Quo preys on people and makes them fearful of failure. He even takes the shape of friends and family.
Candy Lady Secrets: How to Make Customers Feel Like They’re Winning
It was always her line that drew a crowd. Why?
Why You Need to Rethink Your CSR Department
If the people speaking to customers are mere “Order Takers” with no empathy, you’ll damage your brand.
The Overlooked Strategic Value of Processes, Procedures, & Standards
With business, unlike art, variety is the enemy of success.
When you exist to serve, all you need to do next is invite people.
What a book I read at age 7 can teach you about business growth. It starts with connection.
Not all who wander are lost. Unless your brand’s marketing wanders.
Chasing shiny new frontiers means you never get traction anywhere.
So can you handle the truth?
The truth is built on what the data actually tells us about your business’ performance. But most owners don't trust theirs.
Story, Culture, and Experience – Align all 3 to become a world-beater.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
Think your employees understand your vision? Think again.
Just about everyone stops effectively communicating their vision shortly after hiring the fifth employee.
Derby Cars and Critics Both Race to the Bottom. But Your Leadership Must Not.
Everyone is having a grand time and you did it. But this one guy dropped a screaming F-bomb E-V-E-R-Y T-I-M-E your company truck drove by.
You are a Marketing Company (Whether You Know it or Not)
Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.
Who’s In Charge?
Things can get complicated with a family business and I cannot stress this enough: RULING BY COMMITTEE DOES NOT WORK.
All Hands on Deck: Captain Nemo’s Story Guide to Recruitment Videos
How to craft a memorable sea shanty that beckons brave adventurers to the Nautilus.
Are you overlooking something that’s holding you back? How my “aha!” moment could help.
I crooned: “Why didn’t I find her 30 years ago?”