SUPERbowl vs SuperBORE
Professional sports now revolve around storylines. Business is about stories too. They glue us to the game and keep us wanting more.
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
You have not heard of him, but if you've ever run an ad on TV or Radio then you have him to thank. Learn the key to controlling eyeballs (and your own destiny).