There Is No Word-of-Mouth “Marketing.”
Word-of-Mouth is now more critical to business success than at any time since the dawn of mass media. And yet you can’t make a customer talk about you.
Relational Employees
My phone buzzed with a text message that changed my life for the next two years. The assistant manager texted that he quit his job. He followed with a second bomb that everyone quits. No notice, no negotiations. Just quit.
What’s The Most Powerful Asset That Every Business Possesses?
The things that don’t seem to be about money usually produce the most money. A lot of times they require little to no ad dollars.
Lifetime value, road less traveled and Linda’s influence
When things go bad, which they will inevitably do, it will be your response that will either destroy or save the relationship.
Lotteries, Investments, Patience and Inversion
Warren Buffet and Charlie Munger made money by using a strategy that passed the test of time. At 97 years old, Munger attributes two things to his success: patience and inversion.
History rhymes with the ebbs and flows of time
Just like unions of the 1940s, there is a societal shift toward worker empowerment. If you’re first in your category to embrace this shift, you win. Resist, and you lose.
Serving “Fields of Dreams”.
Simon Sinek writes about this in “Leaders Eat Last.” Before you can get what you want, you must first give them what they want. “They” is everyone but you. Let's start with your employees.
The Tale of Ted the Radio Tortoise and Harry the Anxious Hare
I spent a day with two HVAC company owners. Harry the Anxious Hare is closing barely 10% of his online leads. Ted the Radio Tortoise’s telephone team is closing more than 60%.
Building a team that wins
There’s no doubt that great businesses have equally great employees. But they also have their share of Bubba’s, Jim-Bob’s, and Tina-Marie’s. We never talk about those guys. If you ever lost sleep over a dumbass thing an employee did, you probably have a Bubba on your team.
Fat Cats and Happy Cachorros
Too many Shivers leaves a stink in the hearts of the customers. They are inattentive, self-serving, what's-in-it-for-me type of people. Calypsos make things better – for you and the customer.
Serving, Kingdoms, and Something to Believe in
Marketing in 2021 cannot be like 2019. Too much has happened. Society suffers from post-traumatic stress disorder. To think everything will return to normal is to believe the last 16 months never happened.
The 7 Trials of an Emerging Empire Builder
There are two types of business owners: (1) Those who just want to run a profitable, stable business that funds a quality lifestyle, and (2) Aspiring empire builders with visions or building something much, much bigger.
Unstoppable Talent, Greatness and Dynasties
Although Gretzky was undoubtedly the best player of his generation and arguably the best player of all time, he needed great players around him to win. Now look at your own business...
The Extreme Branding Of Recruiting Ads
We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.
Pixie Dust, Beliefs and Employees
One of the biggest challenges in today's business world is finding and keeping employees. I'm told it's catastrophic and there's more demand than there is a supply of good people. This is not a new problem.